Derek Smith

I'm an Auckland based Food & Drink photographer creating stunning images for advertising, hospitality & editorial.

A former London based Executive Chef in a life long ago, now a dedicated NZ Food & Drink Photographer. Working with a range of National & International clients such as Fonterra, Villa Maria, Countdown, NZ Herald, Goodman Fielder, Jack Links and various UK & European based clients.

I’m also lucky to work with a great team who I’ll introduce below.

Our Team

A company full of magicians who have been at it for years.
The people in our office make magic happen every day with their expertise and experience, turning ideas into accomplishments that amaze us all!


Assistant / Videographer

Are you looking for a videographer? Kaelin would be an ideal choice for you. Kaelin is my right hand. Not only does he have an eye for detail and lighting, but also knows how to stay on top of everything in the studio so that we don't miss any opportunities!


Image Retoucher & Graphic Designer

Monica has a conjoint degree - Bachelor of Fine Arts (Honours) – Elam Art School – Major in Design, and Bachelor of Art – Auckland University - Major Art History.
Monica is a passionate and talented designer who has been able to successfully rebrand the face of many well-known products with her creative skills.


NZ Food Stylist

Looking for a food stylist that will make your food look amazing? Look no further than Daniele.
Daniele is an Auckland food stylist and chef. Graduating in his hometown Imperia, on the Italian Riviera, Dan honed his culinary skills working in Italy at the famous Hotel Savoy. He has also worked in senior positions in Melbourne, London & Sydney. In Auckland Daniele worked with celebrity chef Sean Connolly.
With years of experience in the field, he knows how to make your food look irresistibly delicious. His passion for his work shines through in every photo, and you can be sure that your food will look stunning when he's finished it.


UK Food Stylist

Johnny has been a great partner and collaborative spirit in my work over the last 15 years. We both share an unwavering passion for food, which was what led us to collaborate on projects together as well as create delicious photos that make your mouth water!
After studying at Birmingham University College, Johnny worked for 7 years in Jersey where he specialised in classic French cuisine which inspired him to cook with only the freshest ingredients, which has stayed with him throughout his 30 year career. He also develops and prepares exclusive menus for private clients.