I have worked with Derek over the last 6 years and found him instrumental in supporting us as a consultant in a executive chef role and photographer.
His knowledge of kitchen management and photography is something I’ve sought and he excels at being able to coach and articulate at all levels with a simple, clear and consistent style of communication.
He has without doubt been a major part of the team who have contributed in turning this loss making part of the business into a £1M contribution in 4 years.
Aside from being a food and drink photographer, I also provide food, training and business consultancy service to a wide range of clients.
Whilst I was a London based Executive Chef for more than 15 years, my role was also combined as a front of house and events manager. I’ve managed teams of over 100 staff, run events up to 8000 guests and managed all manner of events such as fireworks, boxing, strictly come dancing, corporate, weddings and formal events.
I’ve worked with clients such as Coca Cola, L’Oreal, Sky, Fosters and David Attenborough.
Services that I can offer a prospective client include –
Menu / dish development
Menu costings and Gp calculations
Dish specifications cards with photos
Procurement advice and tendering of supplier contracts
Kitchen management programme creation to produce stocks, recipe costings & Gp’s
Kitchen design planning and commission of equipment
HACCP manual creation and training
Kitchen hygiene compliance
Examples of recent projects completed
Recipe development, business and strategic support plus food photography for new meal kit start up in Auckland
General consultancy for most of my services offered for Auckland based gourmet home meal delivery service
Providing menus, procurement, recipe development, allergens and full HACCP plan remotely for new leisure business based in Bluewater, Europes busiest shopping centre
Consulting for a UK national leisure operator with over 25 sites turning loss making business into £1,000,000 profit within four years. Supplied menus, costings, procurement, head chef training and food photography
Artisan cafe opening in Auckland CBD consulting on menu development, procurement, costing and staff training
As you can image every consultancy job is different and I provide bespoke quotes to help you grow and move your business forward.
Get in touch with us today to see how.
Derek Smith is an Auckland based Food & Drink Photographer who shoots imagery for advertising, hospitality & editorial clients.
3A Crystal Avenue, Glendene, Auckland 0602
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